Iceland
One of the city’s oldest streets, vibrant Laugavegur maintains a traditional Icelandic feel, and from Hlemmur bus station leads into the heart of Reykjavik. With a mixture of stores that encompasses the old and the new, and countless cafes and eateries along the way, it’s a good place to start your day.
Skolavordustigur
Nearby to Laugavegur, Skolavordustigur has a fine selection of art galleries, gift shops, and traditional eateries.
Kringlan
Iceland’s largest shopping centre has over 100 outlets, including those from international clothes-designers, jewellery stores, and souvenir shops.
Stjornutorg, a food court within the centre, offers everything from restaurants and fast-food chains to local cafes and snack bars.
Smáralind
A smaller shopping experience than Kringlan but well worth visiting, Smáralind is just outside the main hubbub of Reykjavik in Kopavogur. Alongside several well-known British chain-stores, the centre contains the Vínbúð wine store, selling all manner of local and international alcoholic beverages, most of which are priced much cheaper than those in a public house or restaurant. K
olaportið
Reykjavik’s only indoor flea market opens at weekends, and offers a great cultural experience with the chance to pick up a bargain. Stalls cater for all goods and tastes, with an excellent food section selling traditional local delicacies.
Kolaportið
Hard Rock Cafe also has an established pressence in the capital for many years now. The Hard Rock Cafe in Reykjavik also displays many items of rock memorabilia.

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Iceland might not rival the high-end fashion stores of Italy, France, or Japan, but there is plenty to keep the style-conscious happy in and around Reykjavik, and every chance to pick up something that you won’t find anywhere else. Designer-wear often shares space with exclusive, locally-produced pieces – essentials when one considers the local climate, and the widest selection can be found in Reykjavik. Most stores open between the hours of 10am and 6pm, although more exclusive stores often have opening hours of their own.
Selected Stores
Tourist Information Centre
Found on Aðalstræti in a delightful timber property, Reykjavik’s tourist centre offers everything you need to get started and plan your visit, with a helpful team of staff on hand to answer any queries. It’s also the place to obtain a Welcome Card, which offers all kinds of discounts on public transport, museums and facilities around the capital. The card can also be purchased at many hotels. There is free internet access at the centre.
Kraum
Situated in the city’s oldest house, Kraum on Aðalstræti is a wonderful outlet for local designers, and includes a large selection of clothing, furniture, books and jewellery.
Geysir
On Hafnarstraeti, Geysir is the place to go for souvenirs, with a massive selection of clothing, volcanic rocks and Viking paraphernalia.
66º North
A premier outdoor clothing specialist on Bankastraeti contains everything you need to combat Iceland’s extreme weather conditions, and is an essential place to stop for those planning excursions out of the city.